Product & Channel Marketing Manager – Teledyne Gas and Flame Detection – Americas

at Teledyne Technologies
Location Cypress, Texas
Date Posted July 26, 2022
Category Mining / Oil / Gas
Job Type Not Specified


Company Overview

Teledyne Gas & Flame Detection has brought together industry leading products to provide our customers with fixed-point and portable gas detectors and controllers with proven reputations for quality and reliability. Every second of every day, our hazardous gas detection monitors are making workplaces like these safer around the world. We are taking applications for a Product & Channel Marketing Manager for our Cypress, TX location.

Position Summary and Responsibilities

Regional delivery of Global Marketing Strategy - Americas
- Management of the Americas sales & marketing growth plan (playbook)
- Support our customer intimacy plan within the Americas (including our Net Promoter Score (NPS), Salesforce improvement plan, and Shopify Webstore development)
- Delivery of our digital strategy for the Americas - including content creation, delivering webinars and podcasts
- Act as a brand champion for Teledyne Gas and Flame Detection and legacy brands (Including Detcon, Oldham Simtronics and GMI)
- Close collaboration with regional sales leaders and wider sales and support teams

Deliver effective multi-channel marketing campaigns
- Management of the Americas product & marketing campaign strategy
- Support New Product Introductions (NPI) on global level with content and launch execution
- Support management of channel partners and delivery of combined campaigns
- Work with product managers to develop key value propositions and deliver these to the market
- Work with Marcom teams to deliver content through global digital platforms (LinkedIn, Website, Partner Portal etc.)

Develop and execute a global channel marketing strategy
- Work with regional sales leaders (EMEA, Americas & APAC) to understand key channel partners and how best to develop our combined marketing efforts
- Improve engagement and usage of our partner portal and ensure content is up-to-date and effective
- Collaborate with key channel partners to deliver the product and brand value proposition

Deliver strategic market analysis and research on a global level for TGFD
- Work with existing and new research partners to size, quantify and rate new and existing market opportunities
- Prepare a global competitive analysis of key competitors (Fixed and Portable); comparing our portfolio and understanding key win/loss opportunities
- Develop a global pricing matrix to analyse the strenghts and weaknesses of our key project bids and understand our market competitiveness
- Actively track existing and new potential markets
- Deliver internal Knowledge Briefs business cases (KB's) to support internal understanding of market opportunities

Support our Global MarCom delivery and Sales & Marketing ('Smarketing') Initiatives:
- Support online content creation, updates and English review (for global business)
- Manage our Partner Portal development in the region
- Support with Website content for region
- Support with collateral, application note, etc.
- Support development of global media plan

Support delivery of Regional Events Plan:
- Work closely with TGFD MarCom team & wider Teledyne Environmental Marketing teams to deliver regional trade-shows, seminars, lunch & Learns etc.
- Support events with channel partners and third parties
- Support event communication plans : social posts, invites, advertising, emailing, etc
- Manage the regional product demo stock


- Fluent English speaker with excellent communicating skills

- Previous background in Product or Strategic Marketing role

- B2B marketing experience

- Experience of delivering growth focused marketing strategies

- Experience working with regional sales teams to support delivery revenue & ebit goals

- Experience support channel partners deliver effective marketing campaigns

- Experience with Customer Experience (CX), particularly NPS or equivalent

- Experience with market and competitve analysis

Teledyne is an Affirmative Action/Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race,color,religion,religious creed,gender,sexual orientation,gender identity,gender expression,transgender,pregnancy,marital status,national origin,ancestry,citizenship status,age,disability,protected Veteran Status,genetics or any other characteristic protected by applicable federal,state,or local law. If you need assistance or an accommodation while seeking employment,please email or call . Determinations on requests for reasonable accommodation will be made on a case-by-case basis. Please note that only those inquiries concerning a request for reasonable accommodation will receive a response.

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